Last updated March 9, 2017
1. WHAT PERSONAL INFORMATION WE COLLECT
We collect both "Personal Information" and "Anonymous Information" about our users. Personal Information is information that can be used to contact or identify you, such as your full name, email address and phone number, as well as information that is linked to such information. "Anonymous Information" is information that cannot be used to contact or identify you and is not linked to information that can be used to do so. It includes passively collected information about your activities on the Website, such as usage data, to the extent that information is not linked to your Personal Information.
You can visit and access certain portions of our Website without providing Personal Information. However, in order to use certain features of our Website, such as subscribing to our electronic newsletter or other electronic mailings, participating in our programs and promotions and participating in sweepstakes or other contests that we may sponsor, you must provide us with Personal Information such as your name, email address, street address and telephone number. We generally collect this information when you sign up to receive services from us, participate in certain aspects of our Website and take optional online surveys. We also collect Anonymous Information such as IP addresses, browser types and anonymous demographic information (such as ZIP codes).
2. HOW WE USE YOUR PERSONAL INFORMATION
a. Personal Information
We may use your Personal Information for the following representative purposes:
- Maintain the Website
- Send you communications and administrative emails
- Personalize and tailor the features, performance and support of the Website
- Send you promotional/marketing information, newsletters, offers or other information from us or on behalf of our sponsors or partners
- Provide you with opportunities that we think would be of particular interest to you
- Improve the quality and safety of the Website and perform internal operations such as fraud detection
- Analyze, benchmark and conduct research on user data and interactions with the Website
b. Anonymous Information
We may use Anonymous Information for the following purposes:
- Improve the Website and customize the user experience, such as by providing targeted useful features and promotions based on the type of services you seek
- Aggregate the information collected via Cookies and similar technologies to use in statistical analysis to help us track trends, evaluate the effectiveness of any ads and analyze patterns
- System administration and trouble shooting
3. HOW WE SHARE PERSONAL INFORMATION WITH OTHERS
We know how important it is to keep your information confidential. We will not share Personal Information with third parties unless specifically approved by you in advance or under the circumstances described below.
a. Service Providers
b. Aggregated Anonymous Information
Aggregated Anonymous Information is the combination of your Anonymous Information with the Anonymous Information of other users (“Aggregated Anonymous Information”). Aggregated Anonymous Information does not allow you to be identified or contacted. We may share such Aggregated Anonymous Information with third parties, and, depending on the circumstances, we may charge third parties for such information, or limit the third parties' use of the same.
c. Compliance with Laws, Law Enforcement and Safety
We may disclose information we have collected about you if required to do so by law or if we, in our sole discretion, believe that disclosure is reasonable to comply with the law, requests or orders from law enforcement, or any legal process (whether or not such disclosure is required by applicable law), or to protect or defend LSBID’s, or a third party's, rights or property. We may also reserve the right to disclose information we've collected about you for purposes of protecting the health and safety of others.
4. THIRD PARTY MATERIALS
5. OPTING OUT
Please also note that we may be required to maintain certain Personal Information, or to maintain certain Personal Information for a period of time, in which case we will comply with your deletion request only after we have fulfilled such requirements. For instance, we may retain your Personal Information for fraud detection or similar purposes. Be advised that when we delete any Personal Information, it will be deleted from our active database, but may remain in our archives. Note that if we have already disclosed some of your Personal Information to third parties, we cannot access that Personal Information any longer and therefore cannot compel the deletion or modification of any such information by the parties to whom we have made those disclosures. Even after your Personal Information is deleted, we may maintain Anonymous Information from your Account (which, as a reminder, cannot be used to contact or identify you, and is not linked to information that can be used to do so) to use as part of Aggregated Anonymous Information for legitimate business purposes, including analyzing data metrics and conducting internal operations.
In accordance with the Children’s Online Privacy Protection Act (“COPPA”), we do not knowingly collect or solicit Personal Information from individuals under 13 years of age and no one under age 13 may provide any Personal Information to LSBID. If we later obtain actual knowledge that a user is under 13 years of age, we will take steps to remove that user’s Personal Information from our systems. If you are the parent or guardian of a child whom you believe has disclosed Personal Information to us, please contact us at firstname.lastname@example.org so that we may delete and remove such information from our systems.
7. SECURITY AND DATA RETENTION
We will retain your Personal Information only for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. Your consent to such purpose remains valid after termination of our relationship with you.
9. CALIFORNIA PRIVACY RIGHTS
Under California’s “Shine the Light” law, California residents have the right to request in writing from businesses with whom they have an established business relationship: (i) a list of the categories of Personal Information, such as name, address, e-mail address, and the type of services provided to that customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (ii) the names and addresses of all such third parties. To request the above information, California residents can email us at email@example.com.
10. CONTACT US