New in the Neighborhood: Wilson and More Coming Soon

The Wilson store is now open at The Shops at Columbus Circle. Located on the ground floor, the two-story store carries the Wilson Sportswear athletic-lifestyle apparel collection for both men and women, as well as many varieties of sports equipment. Some of these include the official basketballs of the NBA, WNBA, and NCAA, the Duke, which is the official ball of the NFL, A2000 baseball gloves, tennis rackets, such as the Pro Staff and Clash, D9 Irons, and more. Another feature at the Wilson store is that you can buy a tennis racket unstrung, purchase string, and the staff will string it for free. Or, if you already own a Wilson tennis racket that you need restrung, you can either bring string or purchase string at the Wilson store and pay a $30 fee for the staff to restring it. 

Wilson opened its flagship NYC store at 594 Broadway in SoHo at the beginning of 2022 and opened its second NYC location on the Upper East Side in May. The first-ever Wilson retail store opened in Chicago in July 2021. Wilson also has plans to open stores in Los Angeles and Shanghai soon. This is in line with the company's new direct-to-consumer strategy. The Wilson store at The Shops at Columbus Circle is open Monday — Saturday from 10 AM — 8 PM and Sunday from 11 AM — 7 PM.

Coming soon to the third floor of The Shops at Columbus Circle will be a new restaurant by Quality Branded, which owns and manages several upscale eateries in New York City and Denver, including the NYC flagship Smith & Wollensky, Quality Meats, Quality Italian, Park Avenue, Quality Eats, Quality Bistro, and Don Angie. We look forward to seeing what acclaimed father-son restaurateurs Alan and Michael Stillman are cooking up!

The West Side Rag recently reported that Morton Williams Supermarket will open on 68th and Broadway, across the street from the former Food Emporium. According to the Rag,  the supermarket will open on Broadway between 68th and 69th Streets on the ground floor of Dorchester Towers. This is great news because residents have been clamoring for a supermarket for years!

Photo Credit: Wilson