Business Spotlight

Businesses Stepping Up to Help During COVID-19

May 7, 2020
blue medical masks on a pink background

As the COVID-19 crisis continues, a number of businesses are stepping up to the plate on the food and fabrication frontlines for our healthcare workers and people in need. From producing medical gear to donating meals, below are some businesses with storefronts in Lincoln Square that are making a difference during this pandemic.

The Smith has donated 415 meals and counting to hospital workers on the front lines of this crisis. If there is a hospital you’d like to support with The Smith or contribute to their current efforts, you can reach out about it to

Brooks Brothers has converted its New York, North Carolina, and Massachusetts factories from manufacturing ties, shirts and suits to making masks and gowns. The company, partnering with Stop the Spread, plans to produce up to 150,000 masks per day. Click here to read more from the press release.

Eileen Fisher has refined patterns and tested materials to make useful masks and gowns. Its small and skilled team in Irvington, NY is making 300-500 masks per week using organic cotton fabrics and plans to increase production. Read more from Eileen Fisher on COVID-19 efforts here.

Gap. Inc, which includes Gap, Old Navy, Athleta and Banana Republic, is shifting its resources to help those on the frontlines of the crisis. In a Twitter statement, the company explained that factory partners will pivot to make personal protective equipment such as masks, gowns, and scrubs. Read more on the company’s website.

In response to COVID-19, Dig Inn has created a donation platform for its Dig Feeds efforts, a way to feed people in need and health care workers. Funds contributed go to the sourcing, cooking and serving of meals by the restaurant’s farmers and chefs. So far, Dig Feeds has donated over 80,000 meals. Click here to visit the Dig Feeds donation page

Juice Press has created JP Cares as a response to health care workers in NYC asking for help. As part of this initiative, Juice Press matches donations for bulk orders of organic bottled protein smoothies to a plethora of different medical teams in New York hospitals. Click here to read more about the program.

Join Century 21 Stores in supporting NYC Health + Hospitals COVID-19 relief efforts. If you donate through Century 21, the retailer has pledged to match up to $10,000 in donations. From meals to scrubs, your donation can help provide much needed services and support. Click here to read more about donating.

Also, internationally, Wolford has changed its entire production in its headquarters in Bregenz and factory in Slovenia from tights and bodices to face masks. Since the beginning of March, Wolford’s production facilities have been working to produce face masks for its employees and consumers in critical regions. Click here to read more about it.

Additionally, individuals can help out Lincoln Square's businesses and organizations with financial support, too. Check out our article about it here.

As the crisis continues, there may be more companies that switch production efforts or pledge donations. We will update this list with more information as we hear about additional efforts. If you know of any other businesses with Lincoln Square locations supporting health care workers or those in need during COVID-19, please let us know with an email to so we can add them here! Stay healthy and safe.

Photo credit: Medpage Today