Celebrate the Lunar New Year

On Sunday, January 29 celebrate the year of the Rooster with our colleagues, the Chinatown Partnership , East Midtown Partnership, The Grand Central Partnership, and Madison Avenue Business Improvement District, as they partner with the  Confucius Institute for Business at SUNY to celebrate Lunar New Year from Madison Street to Madison Avenue ! 

The celebrations will kick off at 11:00am inside the HARMAN Store, 527 Madison Avenue. Just outside, on 54th Street between Madison and Park Avenues, families, neighbors and visitors can enjoy a range of fun kid-friendly activities inside heated tents. And, f ollowing the performances, crowds will send off two Lion Dance troupes as they make their way up Madison Avenue through the Upper East Side, on a decorated trolley. Click here to learn more.