Community Alerts

Notify NYC Short Code Messaging: Thanksgiving Day Parade 2018

Nov 15, 2018

NYC Emergency Management is launching a new notification tool to assist New Yorkers and visitors with staying informed during specific pre-planned events and emergencies. Ahead of the 2018 Macy’s Thanksgiving Day Parade on Thursday, November 22, Notify NYC the City of New York’s official emergency communications program will launch an opt-in short message service (SMS) for those attending Thanksgiving Day festivities in New York City.

New Yorkers and visitors can text the keyword THXGIVING18 to 692692 (NYC-NYC) for alerts and updates throughout the event. Users can opt in as early as today but messages will not be disseminated until Thursday, November 22. Message and data rates may apply. For terms of service and privacy information, visit

The opt-in SMS service is just one of many ways you can stay informed with Notify NYC:

  • Get the free Notify NYC mobile application
  • Visiting
  • Contact 311 (212-639-9675 for Video Relay Service, or TTY: 212-504-4115)
  • Follow @NotifyNYC on Twitter

For more information about Notify NYC, visit or call 311 (212-639-9675 for Video Relay Service, or TTY: 212-504-4115).